Program:

 

Marketing Communications Strategy and Execution

 

Description:

 

As GumGum’s first marketing executive from 2012 to 2014 and throughout his consulting work with the company in 2015, Tony was responsible for leading its go-to-market strategy, including messaging, product marketing and communications programs to expand awareness of its in-image advertising platform among agencies, brands and publishers.

 

Outcome:

 

Tony’s efforts helped placed this ad tech startup on the advertising industry map and grow its revenue to a $70 million run-rate, preparing the company for a possible IPO in 2017.

 

Media Asset:

httpss://www.youtube.com/watch?v=kWFWGncOQOE