Marketing Communications Strategy and Execution




As GumGum’s first marketing executive from 2012 to 2014 and throughout his consulting work with the company in 2015, Tony was responsible for leading its go-to-market strategy, including messaging, product marketing and communications programs to expand awareness of its in-image advertising platform among agencies, brands and publishers.




Tony’s efforts helped placed this ad tech startup on the advertising industry map and grow its revenue to a $70 million run-rate, preparing the company for a possible IPO in 2017.


Media Asset: