U.S. Product Launch
Operating in an interim CMO capacity, Tony was responsible for the U.S. go-to-market strategy for Adadyn’s self-service programmatic, retargeting and dynamic creative platform. In addition to strategy, planning and budgeting, he built an in-house marketing team and oversaw the execution of public relations, corporate communication, product marketing, content marketing and thought leadership programs.
WCG helped Adadyn build market awareness throughout the U.S. advertising industry and with midsized travel marketers, through dozens of editorial placements and content marketing initiatives, thousands of leads and hundreds of new customers for its new self-service platform.