Tony Winders is a digital marketing pioneer whose leadership, creativity, strategic insights and integrated programs have contributed to the success of hundreds of consumer and B2B campaigns over the past 20 years.

As a principal in Winders Consulting Group, Winders leads team of B2B marketing experts to provide strategic consulting and communication services that help media and technology sales organizations increase awareness and drive revenue at scale. Winders’ recent clients have included Brand Innovators, Dstillery, FinditParts, GumGum, inPowered, Jetpack, NYNJA, Transparent Health Marketplace and Vaultbank, among others.

Prior to WCG, Winders served as senior vice president of marketing at GumGum, an AI and computer vision company best for known for inventing the in-image advertising format. In 2002, he helped position Search123 for acquisition by ValueClick, Inc., where he served as vice president of marketing its ValueClick Media division until 2010. An early entrant to digital marketing and advertising, he was co-founder of one of the world’s first interactive agencies, InterActive Agency, Inc. (aka iAgency), in 1995.

Winders began his career in digital media in 1994 as the director of marketing at Viridis, a developer of children’s CD-ROM games. He received extensive public relations agency experience in the early 1990s at Murphy/O’Brien Communications in Beverly Hills and as an account executive at Paladino & Associates Public Relations in Hollywood.

A longtime connector and leader within the technology community, both nationally and in Los Angeles, Winders co-hosts the LA AdTech meetup group and is the co-founder of Digital Family Reunion, an annual holiday celebration for the technology industry in LA. He is currently a mentor in the Preccelerator® Program of Stubbs Alderton & Markiles, LLP and an advisor to LivingAds and Noble Profit and its upcoming Bflow ICO.

As co-host of the “Eavesdropping on Marketing” podcast, Winders invites marketers and business leaders to listen in on real-time conversations about key marketing topics and specific client challenges he and longtime colleague Joergen Aaboe contend with on a day-to-day basis.

Winders is also the co-founder of Pepper Bandits, LLC a spicy food company he started with his partner Carmen Zermeno. Their first product, Fuegorita, is “the hotter better crushed red pepper” and is sold exclusively online at

Winders holds a Bachelor of Science degree in public relations from the University of Central Missouri, where he serves on the professional advisory board of its PR program in the Harmon College of Business. He resides in Thousand Oaks, California with his wife and two teenage children. For more information and links to his various social media channels and other ventures, please visit