Winders Consulting Group is a strategic marketing firm that helps companies of all kinds solve their most difficult B2B marketing challenges by developing programs to increase awareness and drive sales. WCG delivers its clients the tools to define and articulate their strategic positioning, key messaging and brand strategy. From that position, WCG develops communication plans and tactical programs to meet specific measurable objectives.

As the principal consultant, Tony Winders brings an abundance of knowledge, experience and expertise to the table. His distinguished career started in 1995 with the creation of one of the first interactive advertising agencies in the world. In the two decades since then, he has dedicated himself to becoming a communications expert and a top-notch B2B marketer.

Within his realm of expertise, Tony has honed his skills by helping hundreds of clients meet their marketing goals. His in-depth, hands-on consulting technique has become second nature as a result of his work with an extensive list of widely diverse companies. Tony is a reliable, consistent, honest and efficient consultant with a creative marketing mind, as is evidenced by his excellent reputation within the industry.

Winders leads WCG based on a dedication to his clients’ success and leverages his experience and relationships across multiple industries to become an invaluable resource to the companies he serves. In addition, he is supported by several partners, each with specialized areas of expertise with which to meet a wide range of client needs and provide a vast array of effective, high-quality services.


Winders Consulting Group helps companies with all aspects of marketing strategy, planning and execution. We have been referred to as “an agency in a box” because of the wide, comprehensive range of skills we have to offer as well as our depth of understanding on all things related to B2B marketing. Whether standing in as “CMO for hire” or building full-scale marketing and communications programs, there are no aspects of marketing capabilities we don’t possess for our clients.




Positioning, messaging, competitive analysis, market  segmentation, differentiation and sales strategy.




White papers, case studies, bylined articles, first-party and third-party research, blog posts, infographics and corporate videos.




Using technology to join content marketing with CRM to create automated lead-generation programs that result in sales.




Competitive analysis, product naming, feature/benefit analysis and go-to-market planning and execution.




Mobile, social, influencer marketing, affiliate marketing, display + programmatic advertising and email marketing.




Media relations and corporate communications for today’s integrated marketing mix.

Interested in what Winders Consulting Group can do for your business?

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