Philanthropy

ad:tech SF 2011 – Arianna Huffington keynote

I’ve been thinking a lot about cause marketing lately, and based on her recent IMPACT post had fully expected Arianna Huffington to touch on the subject during her keynote address at ad:tech San Francisco. What I didn’t anticipate was to hear so much passion and such a commitment to connecting journalism and online advertising to a higher calling for humanity. 

In an inspiring speech that quoted great poets and thinkers, both dead and alive, Ms. Huffington plainly laid out the case for embracing cause marketing, capitalizing on the power of local media and reminding us all of the importance of disconnecting for our own health and productivity.

Just as Shakespeare kept to the formal constraints of the sonnet, she suggested that today we must find ways to use the tools of social media to tap humanity and the noblest part of ourselves. Echoing Guy Kawasaki’s talk the day prior about moving from engagement to enchantment, she encouraged us not to dwell on those things that are disfunctional and suboptimal in our world, but to focus on the what is being born all around us today that allows us to connect at a deeper level than ever before.

As an example of cause marketing, she cited the Chivas Regal “Live with Chivalry” campaign where the value of nobility is used to sell whisky. If marketing and advertising is a leading indicator of what’s happening in our culture, we need to identify its meaning and tap into this large and profound trend.  We are moving to an era when doing good is not just good for humanity, but also good for the bottom line — where it doesn’t just affect our business, it affects our lives.

Expressing disappointment in the mainstream media, she spoke of how they have let us down by not focusing on solutions and placing too much emphasis on what is not working rather than so many things that are. Whereas mainstream media suffers from ADD by only covering a story for a brief time before abandoning it, in digital we have OCD and the ability to cover stories obsessively until there is a solution.

This is made even more powerful when we engage our communities at a local level. Local, she said, will bring together communities at a time when the media is increasingly more disconnected than ever from our lives. All human existence is local, and that’s where people trust what’s going on around them and feel empowered to get things done.

Taking pride in quoting will.i.am and Shakespeare in the same speech, she referenced a comment he made about how in “the olden days” we consumed news on a couch — today we consume it on a galloping horse. Reinforcing this idea at the local level, she spoke about plans to replicate a popular Greatest Person of the Day feature on the Huffington Post by creating the Greatest Person of the week throughout Patch sites in more then 800 cities. We are longing to connect with each other as human beings at the same time there is a greater explosion of everything life, and that’s why AOL is betting on local.

Finally, she spoke about the need to disconnect from our hyperconnected existence and to unplug and recharge. We can start by simply getting enough sleep and cited “overwhelming medical evidence” about how essential it is for our health and our creativity — likely a tough concept for the always-connected ad:tech crowd.

In closing she cited third century Greek philosopher Plotinus and his teaching about knowledge, wisdom and creativity. And knowledge has three degrees: opinion, science and illumination. The Internet has addressed opinion and science, but not illumination. Many of the leaders running our government, media and financial institutions have very high IQs and access to all of the data and information in the world. What they are missing is illumination, which is ultimately about wisdom.

“My crystal ball sees more explosive wonder, combustible energy to more truth, transparency wisdom, enchantment…and much more digital advertising!”

The entire speech is available online here:

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Bocce Gets Hip in West LA

bocceblitz1Who knew Beach Bocce was so cool? Apparently it’s the new thing to do in Los Angeles these days, and will catch a big wave on October 2 as Bocce Blitzkrieg comes to the Santa Monica Pier for a great cause. I’ve been volunteering with communication efforts for the Room to Read chapter in LA. If you’re interested, this will be a fun way to learn more about RTR and meet a diverse group of individuals who support its global mission to support literacy and equality in education in the developing world. I’ve posted the press release below for LA chapter members (or anyone else) to help spread the word.  

 FOR IMMEDIATE RELEASE

Media Contact: Allison Wilson 213-925-9633

Event Contact: Dominic Bernacchi, 310-664-4530

BOCCE BLITZKRIEG STORMS SANTA MONICA PIER WITH LOS ANGELES’ FIRST BEACH BOCCE BALL TOURNAMENT TO BENEFIT ROOM TO READ

Registration is now open, with all ages and skill levels invited to experience bocce while making a direct impact on literacy in the developing world.

Santa Monica, Calif. (September 16, 2010) – Los Angeles’ first-ever Beach Bocce Ball Tournament will hit the sand on Saturday, October 2, with all proceeds to benefit Room to Read and its fight for global literacy and gender equality in education.

 when Los Angeles’ first-ever Beach Bocce Ball Tournament comes to the Santa Monica Pier on Saturday, October 2. All proceeds will benefit Room to Read and its fight for global literacy and gender equality in education.  The all-day event is open to the public and will begin at 9 a.m. in the sand near the northern corner of Santa Monica Pier parking lot. Registration is now open, with entry categories for men, women and couples teams. Registration is $70 for teams of two.  The tournament will feature early round robin play funneling into brackets that will result in one team reigning as Beach Bocce Champions in each division. Trophies and prizes will be awarded to each and every bocce master.

Beach Bocce has been gaining in popularity in recent years, and can be enjoyed by competitors of all ages and all walks of life. The game is an adapted form of the traditional Italian ball game, played on the sand.

There will be just as much action off the sand, with games of skill open to everyone including Blindfolded Bocce, The Awesomely Accurate and the infamous Ball Handling competition. The Beach Bocce Blitzkrieg will also include special appearances by KCRW DJ Dan Wilcox and The Bocce King, “Giuseppe Napoli” as well as some of LA’s finest food trucks and an oasis from the heat of the competition provided in the Bud Light Beer Garden.

To register or make a donation to Room to Read in the name of Bocce Blitzkrieg, please visit http://www.bocceblitzkrieg.com.

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About Room to Read

Room to Read is an innovative nonprofit leader dedicated to promoting and enabling global education. Founded in 2000, the organization is based on the belief that education is crucial to breaking the cycle of poverty in the developing world. Since then, the organization has supported over three million children by providing better access to higher-quality educational opportunities. Room to Read has catalyzed the construction of more than 700 schools, established 7,000 bilingual libraries with 5 million books, and continues to support the education of nearly 7,000 girls. Room to Read is providing opportunities that change children’s lives and communities throughout Bangladesh, Cambodia, India, Laos, Nepal, South Africa, Sri Lanka, Vietnam and Zambia. By 2010, Room to Read hopes to improve literacy for 5 million children by establishing over 10,000 libraries and distributing close to 9 million children’s books. For more information visit our website at www.roomtoread.org.

About Room to Read Los Angeles Chapter

Room to Read chapters are comprised of dedicated individuals who have made a long-term volunteer commitment to promoting Room to Read within their networks and communities. Since 2006, the chapters have collectively helped source over one third of Room to Read’s operating budget and they have an equally ambitious goal for 2009. Currently Room to Read has 39 chapters in the U.S., Asia, Europe and Australia. Room to Read’s Los Angeles Chapter was launched in 2008 and to date has raised more than $250,000 toward Room to Read’s goal of reaching 5 million children by 2010.

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