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2011 year-end update

Readers, Followers, Friends & Colleagues,

A year after launching Winders Consulting Group, the new year is a perfect time to reflect on progress and, more importantly, to thank the clients who made 2011 a banner year. My typical engagements have been as “CMO-for-hire” for marketing technology and Internet companies looking to increase awareness and sales through more effective market positioning strategies and creative, cost-effective and accountable marketing and communication programs.

One personal highlight has been the opportunity to stretch beyond my expertise in digital marketing technology to gain valuable experience in cause marketing, clean tech and social media. The diversity of my work has also afforded me the rare opportunity to experience firsthand several different business models, systems, processes, styles and philosophies, and to both affect and learn from how founders and CEOs deal with a wide range of challenges.

Below is a summary of my recent projects, including links to my volunteer work with Room to Read and the Digital Family Reunion, an annual holiday event I co-host for the technology community in Los Angeles. I plan to feature more tech startups and great marketing campaigns on “Winders on the Web” in the coming months, so please let me know if there are companies you think I should profile.

It would be great to connect and explore how we can collaborate in 2012. Until then, happy new year!

Thank you to these great companies who I have had the sincere pleasure to advise, collaborate with and learn from throughout 2011:

CanaryVoice applications turn collections of voice messages to into digital greetings that can be shared online to celebrate occasions, express opinions and preserve treasured memories.

Causecast delivers technology to engage employees and activate consumers with timely and relevant CSR information and nonprofit donation and volunteer opportunities.

Fanzila is a social media management platform for Facebook and the web, with applications, analytics and CRM features that engage consumers and create valuable marketing opportunities for small businesses and brands.

Rocket Fuel makes digital advertising work better for brands by combining the best of DSPs and networks with advanced response prediction technology.

Fraser Communications is a full-service advertising agency providing integrated solutions for the healthcare, environmental, nutrition, banking and automotive industries.

Digital Family Reunion is an annual holiday networking event for LA’s diverse technology community.

Room to Read partners with local communities throughout the developing world to provide quality educational opportunities by establishing libraries, creating local language children’s literature, constructing schools, and providing education to girls.

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Voicemail Greetings for the Troops

Over the past several months, I’ve been honored to assist entrepreneur Frank Catalano with product development and marketing for CanaryVoice. One way we are building awareness for this unique way of using voice greetings to celebrate special occasions, is to create public celebrations like the one we announced today. Since Veterans Day, we have been inviting the public to phone in messages to honor the U.S. armed services, and today we launched the first-of-its-kind audio greeting card for the troops, giving them the ability to hear firsthand how much their service is appreciated this holiday season.

Our “Voices of Gratitude” holiday album for the troops is still accepting messages. Anyone can listen, add a message and easily share the album via email, Facebook and the web, all free of charge. To contribute a message, simply call this number: (847) 598-3466 (Mailbox: 2710 and Pin: 9801).

Even if you decide not to leave a message, we would appreciate if you would share the album to your Facebook wall, so others may have the option to listen, contribute or share. The completed “Voices of Gratitude” album will be available on the CanaryVoice site and CDs will be mailed to the public information officers of each branch of the military and to select military support groups, publications, media outlets and blogs. For complete details about the “Voices of Gratitude” campaign, or to create your own voice album, visit www.canaryvoice.com.

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ad:tech SF 2011 – Arianna Huffington keynote

I’ve been thinking a lot about cause marketing lately, and based on her recent IMPACT post had fully expected Arianna Huffington to touch on the subject during her keynote address at ad:tech San Francisco. What I didn’t anticipate was to hear so much passion and such a commitment to connecting journalism and online advertising to a higher calling for humanity. 

In an inspiring speech that quoted great poets and thinkers, both dead and alive, Ms. Huffington plainly laid out the case for embracing cause marketing, capitalizing on the power of local media and reminding us all of the importance of disconnecting for our own health and productivity.

Just as Shakespeare kept to the formal constraints of the sonnet, she suggested that today we must find ways to use the tools of social media to tap humanity and the noblest part of ourselves. Echoing Guy Kawasaki’s talk the day prior about moving from engagement to enchantment, she encouraged us not to dwell on those things that are disfunctional and suboptimal in our world, but to focus on the what is being born all around us today that allows us to connect at a deeper level than ever before.

As an example of cause marketing, she cited the Chivas Regal “Live with Chivalry” campaign where the value of nobility is used to sell whisky. If marketing and advertising is a leading indicator of what’s happening in our culture, we need to identify its meaning and tap into this large and profound trend.  We are moving to an era when doing good is not just good for humanity, but also good for the bottom line — where it doesn’t just affect our business, it affects our lives.

Expressing disappointment in the mainstream media, she spoke of how they have let us down by not focusing on solutions and placing too much emphasis on what is not working rather than so many things that are. Whereas mainstream media suffers from ADD by only covering a story for a brief time before abandoning it, in digital we have OCD and the ability to cover stories obsessively until there is a solution.

This is made even more powerful when we engage our communities at a local level. Local, she said, will bring together communities at a time when the media is increasingly more disconnected than ever from our lives. All human existence is local, and that’s where people trust what’s going on around them and feel empowered to get things done.

Taking pride in quoting will.i.am and Shakespeare in the same speech, she referenced a comment he made about how in “the olden days” we consumed news on a couch — today we consume it on a galloping horse. Reinforcing this idea at the local level, she spoke about plans to replicate a popular Greatest Person of the Day feature on the Huffington Post by creating the Greatest Person of the week throughout Patch sites in more then 800 cities. We are longing to connect with each other as human beings at the same time there is a greater explosion of everything life, and that’s why AOL is betting on local.

Finally, she spoke about the need to disconnect from our hyperconnected existence and to unplug and recharge. We can start by simply getting enough sleep and cited “overwhelming medical evidence” about how essential it is for our health and our creativity — likely a tough concept for the always-connected ad:tech crowd.

In closing she cited third century Greek philosopher Plotinus and his teaching about knowledge, wisdom and creativity. And knowledge has three degrees: opinion, science and illumination. The Internet has addressed opinion and science, but not illumination. Many of the leaders running our government, media and financial institutions have very high IQs and access to all of the data and information in the world. What they are missing is illumination, which is ultimately about wisdom.

“My crystal ball sees more explosive wonder, combustible energy to more truth, transparency wisdom, enchantment…and much more digital advertising!”

The entire speech is available online here:

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Digital Family Reunion Celebrates SoCal Innovation

dfrIt’s become a holiday tradition I look forward to each year. Co-hosting the Digital Family Reunion reconnects me with friends and colleagues from the dot-com era and opens new doors too. More importantly, when we gather several hundred of Southern California’s most influential digital media, technology and entertainment leaders on Wednesday, we will recognize the connectedness of our community and celebrate those who inspire us with their success.

Part of the ritual is to bestow the Outstanding Achievement Honor on one person whose leadership, technical innovation and business acumen has made a significant impact on Southern California’s digital media community. This year, we will honor William Quigley, managing director at Clearstone Venture Partners. Additionally, Mark Turk and Stephen Hughes of Silicon Valley Bank will each receive the inaugural Industry Catalyst Honor.

William Quigley joined Clearstone Venture Partners more than 10 years ago, helping launch many successful companies, like MP3.com, Tickets.com, and Emusic. His current portfolio reflects his passion and belief in the digital media industry with companies like AOptix, SoonR, Meru Networks and Novariant. Prior to Clearstone Venture Partners, Quigley worked at The Walt Disney Company for more than seven years in a variety of business planning and operational roles. William received his MBA with distinction from Harvard Business School, and holds a BS in Accounting with Honors from the University of Southern California. He is also a CPA and a Kauffman Fellow.

Mark Turk, Managing Director, and Stephen Hughes, Senior Relationship Manager, of Silicon Valley Bank, lead the Los Angeles Corporate Finance Department focused on the banking and growth needs of early and late stage technology companies. Together, Turk and Hughes have completed more than $1 billion in debt financing to more than 250 different Los Angeles-based technology companies in the past five years.

Mark Turk is a managing director at Silicon Valley Bank and he manages the SoCal Corporate Finance team. Prior to joining Silicon Valley Bank in 2000, Turk was chief credit officer at Pacific Century Bank, a $1.3 billion business bank headquartered in Los Angeles and was also a vice president at Wells Fargo Bank and Bank of America. Turk earned a bachelor’s degree from Purdue University and an MBA from UCLA’s Anderson Graduate School of Management. He is currently a board member of the Los Angeles Venture Association.

Stephen Hughes leads Silicon Valley Bank’s (SFV) Early Stage team in Los Angeles. The Early Stage team focuses on the banking needs of technology, life science, and clean-tech companies from start-up through mature companies with revenues of $75 million or more. Prior to joining SVB, Hughes served as Founder and CFO of a venture-backed software company (How2TV) and Head of Royal Bank of Canada’s US Technology Banking Group. He earned both his MBA and an Honors BA in Business Administration from the Ivey Business School in Canada.

The Digital Family Reunion will be held at Wokcano restaurant in Santa Monica from 6-10 p.m. on Wednesday, December 8, 2010. The event is sponsored by: Geico, Namesake.com, Catalonian Trade and Investment Agency, City Sourced, SoCalTECH.com, Social Radius, Digital Media Wire and WITI. Tickets to the event are available at http://www.digitalfamilyinc.com/dfr/2010/.

Digital Family serves to unify the Southern California technology and business communities by convening 30+ regional trade groups which reflect the digital spectrum and interweave them into one memorable night celebrating everyone’s connectedness and honoring those who’ve made major contributions to the industry. Selected by members of the Digital Family community, the Outstanding Achievement and Industry Catalyst Honors recognize those exceptional individuals whose achievements have impacted our local economy, advanced our community and inspired our collective vision for what is possible in the greater technology and business communities.

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Bocce Gets Hip in West LA

bocceblitz1Who knew Beach Bocce was so cool? Apparently it’s the new thing to do in Los Angeles these days, and will catch a big wave on October 2 as Bocce Blitzkrieg comes to the Santa Monica Pier for a great cause. I’ve been volunteering with communication efforts for the Room to Read chapter in LA. If you’re interested, this will be a fun way to learn more about RTR and meet a diverse group of individuals who support its global mission to support literacy and equality in education in the developing world. I’ve posted the press release below for LA chapter members (or anyone else) to help spread the word.  

 FOR IMMEDIATE RELEASE

Media Contact: Allison Wilson 213-925-9633

Event Contact: Dominic Bernacchi, 310-664-4530

BOCCE BLITZKRIEG STORMS SANTA MONICA PIER WITH LOS ANGELES’ FIRST BEACH BOCCE BALL TOURNAMENT TO BENEFIT ROOM TO READ

Registration is now open, with all ages and skill levels invited to experience bocce while making a direct impact on literacy in the developing world.

Santa Monica, Calif. (September 16, 2010) – Los Angeles’ first-ever Beach Bocce Ball Tournament will hit the sand on Saturday, October 2, with all proceeds to benefit Room to Read and its fight for global literacy and gender equality in education.

 when Los Angeles’ first-ever Beach Bocce Ball Tournament comes to the Santa Monica Pier on Saturday, October 2. All proceeds will benefit Room to Read and its fight for global literacy and gender equality in education.  The all-day event is open to the public and will begin at 9 a.m. in the sand near the northern corner of Santa Monica Pier parking lot. Registration is now open, with entry categories for men, women and couples teams. Registration is $70 for teams of two.  The tournament will feature early round robin play funneling into brackets that will result in one team reigning as Beach Bocce Champions in each division. Trophies and prizes will be awarded to each and every bocce master.

Beach Bocce has been gaining in popularity in recent years, and can be enjoyed by competitors of all ages and all walks of life. The game is an adapted form of the traditional Italian ball game, played on the sand.

There will be just as much action off the sand, with games of skill open to everyone including Blindfolded Bocce, The Awesomely Accurate and the infamous Ball Handling competition. The Beach Bocce Blitzkrieg will also include special appearances by KCRW DJ Dan Wilcox and The Bocce King, “Giuseppe Napoli” as well as some of LA’s finest food trucks and an oasis from the heat of the competition provided in the Bud Light Beer Garden.

To register or make a donation to Room to Read in the name of Bocce Blitzkrieg, please visit http://www.bocceblitzkrieg.com.

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About Room to Read

Room to Read is an innovative nonprofit leader dedicated to promoting and enabling global education. Founded in 2000, the organization is based on the belief that education is crucial to breaking the cycle of poverty in the developing world. Since then, the organization has supported over three million children by providing better access to higher-quality educational opportunities. Room to Read has catalyzed the construction of more than 700 schools, established 7,000 bilingual libraries with 5 million books, and continues to support the education of nearly 7,000 girls. Room to Read is providing opportunities that change children’s lives and communities throughout Bangladesh, Cambodia, India, Laos, Nepal, South Africa, Sri Lanka, Vietnam and Zambia. By 2010, Room to Read hopes to improve literacy for 5 million children by establishing over 10,000 libraries and distributing close to 9 million children’s books. For more information visit our website at www.roomtoread.org.

About Room to Read Los Angeles Chapter

Room to Read chapters are comprised of dedicated individuals who have made a long-term volunteer commitment to promoting Room to Read within their networks and communities. Since 2006, the chapters have collectively helped source over one third of Room to Read’s operating budget and they have an equally ambitious goal for 2009. Currently Room to Read has 39 chapters in the U.S., Asia, Europe and Australia. Room to Read’s Los Angeles Chapter was launched in 2008 and to date has raised more than $250,000 toward Room to Read’s goal of reaching 5 million children by 2010.

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